AGS2019: the video game market and the new opportunities offered by the eSports, protagonists in the panel of discussions with Terence Ting, the Flash Team CEO
Beacon Events analyzes the video game market with “Asia eSports Forum”, the event that takes place in contemporary to Asia Gaming Summit, in the second day of the show.
Members of the sports, betting and gaming industries have chosen Asia Gaming Summit to meet and form a group with the aim of analyzing the new frontiers of markets and dealing with the future of an increasingly global sector.
The second day of the event, turns the spotlight on the phenomenon of video games and in particular on the market of eSports, which over the years has become a true global success, a destination for interesting and rich niches of users so far unknown.
With the aim of analyzing all this, “The true potential of Mobile Esports” was born, the panel organized by Beacon Events in Asia eSport Forum to discuss the true potential of Mobile eSports, address the rise and impact of the phenomenon on the territories, explore opportunities for the sector and understand how various events and tournaments work.
We met Terence Ting, the CEO of Team Flash, a passionate player from a young age and a stable part of the eSport sector since 2006.
Here is our exclusive interview:
1. Passionate, player and CEO of a team of world-renowned eSports with over ten years of experience, who is Terence Ting and what has been your journey to date?
I’ve always loved gaming from a young age and accidentally fell into the esports scene when I started becoming a part of the Singapore competitive gaming community for Dota 1 back in 2006. Since then, my journey has revolved around being a content creator, early journalist, team manager and eventually team owner today.
2. In 2017, you started Team Flash, becoming one of the first team owners in the SEA region. Protagonist in Vietnam and Singapore with your gamers and winner of the first world championship in Vietnam on stage at the Arena of Valor in July 2019. Tell us about your team, how the idea was born, which games it competes for and what its mission is current?
Team Flash was born with the mission to professionalise the esports ecosystem by making gamers heroes. We started in Singapore and Malaysia with investments in core esports Dota 2 and FIFA, but eventually shifted our strategy to one of our region’s most promising markets – Vietnam. We started with Arena of Valor and now have 4 championship winning professional teams in the country which makes us a stand-out market leader.
Our main objective is to build Team Flash from an esports team into a mainstream and lifestyle brand in Southeast Asia, and becoming globally recognized from there.
3. The phenomenon of eSports and their explosion in recent years, thanks to increasingly advanced technologies and social networks, now a fixed part of everyone’s daily life. What are the means to publicize the phenomenon, how have video games changed over the years and what do you foresee for the future?
As mentioned in my last answer, the goal is to make esports increasingly mainstream and this can only be done with collaborations with other entertainment industries. For example in Vietnam, there are more interesting concepts with streetwear and rap artists/musicians to bring out the spirit of the space.
I believe there will be more structured professional leagues for esports going forward and better media exposure for teams and athletes.
4. The eSports and their tournaments from the Pharaonic prize pools. What is a competitive video game tournament, how does the competition process take place and how difficult is it to prepare for such large and live events?
Every tournament and league match we play in is uniquely different and so is the preparation process. Esports is becoming increasingly competitive with every team finding the edge to produce that championship-winning form. Sports science, nutrition and psychological training will all become increasingly important moving forward.
5. League of Legends, FIFA and Fortnite currently represent the maximum expression of the market with millions of gamers and tournaments scattered all over the world both online and offline. Apex Legends, after a very interesting start seems to have slowed down its expansion path. What do you think are the strengths of these games and what generated so much attention towards them?
The spectator value of each game is one of the key factors to it’s esports success, as well as the developer / publisher’s esports strategy from local to regional markets.
For example League of Legends is one of the world’s top esports and has managed to grow with each passing year, which pays testament to Riot Games’ vision as both a game developer and esports producer. One of the best moves they made was to create the franchised league model which helped teams and players significantly, in turn increasing the overall media value of their product.
6. Your experience and your successes have led you to participate in events such as Asia Gaming Forum as a speaker. What are your recommendations for gamers and esport companies of tomorrow?
Esport start-ups need to be lean and strategic in their approach, for teams the barrier to entry has become increasingly higher. Depending on the position of your company in the esports space, really take time to understand your market and niche in which you fit and operate in. There is still significant opportunity to be had in 2020 as the esports industry is still some way short of maturity.
Exclusive interview by The Betting Coach