EDUARD CASTELL was born in Spain and has a degree in International Business with focus on International Trade. After 3 years working in Shanghai in a multinational company, he moved to Hong Kong , as the delegate of LaLiga. The aim is develop LaLiga brand ,both in Hong Kong and Macau, in multiple projects. He has extensive experience in all aspects of sports industry related. LaLiga is the sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga is responsible for the professional football, both LaLiga Santander and LaLiga 1I2I3 leagues, and the television production, which in the 2017/2018 season reached more than 3 billion people globally.